Marketing Agency Power Hour

Narrowing your agency’s niche can unlock significant impact and reliable lead generation. In this episode of the Marketing Agency Power Hour, host Cal Wilder sits down with Elizabeth Chabe, CEO of High Touch Group, a specialized agency focused on marketing advanced science, engineering, and technology.

Elizabeth shares her journey in defining and honing her agency’s niche, emphasizing how a clear market focus improves pricing, staffing, marketing, sales, and client quality. She discusses her firm’s approach to hiring industry experts, measuring success through client impact, and managing financial efficiency. Beyond business, Elizabeth’s passion for dog rescue, hiking, and international living shines through, alongside her book The Giants Ladder, which supports dog rescue efforts.

Whether you’re refining your agency’s focus or aiming for sustainable growth, Elizabeth’s insights on patience and niche specialization offer valuable guidance for long-term success.

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