PR for Women-Led Brands - Johanna Bates & Erin Fogel - Marketing Agency Power Hour - Re-Air
On this special re-air episode of Marketing Agency Power Hour, we take a journey back in time to learn the importance of prioritization with Johanna Bates and Erin Fogel, Co-Founders of DevCollaborative, a web development firm focused on the nonprofit sector.
The conversation explores how organizations, regardless of size or budget, face endless ideas and “wish lists,” and how the discipline of prioritization is essential for focusing on what truly drives impact. The episode breaks down what effective prioritization really requires today: ongoing alignment of resources with goals, transparent communication about trade-offs, and the courage to say “no” when necessary.
Takeaways:
- Prioritize values alignment and mission over short-term profit
- Design accessible, sustainable solutions for long-term client impact
- Invest in community and client relationships instead of traditional marketing
- Diversify revenue streams to weather uncertainty
- Build a supportive culture that protects team work-life balance
Connect with Johanna & Erin:
- DevCollaborative: https://devcollaborative.com/
- Email: hi@devcollaborative.com
Ways to Tune In:
- Transistor: https://marketingagencypowerhour.com/
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- Apple Podcasts: https://podcasts.apple.com/podcast/marketing-agency-power-hour/id1809205281
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- iHeart Radio: https://www.iheart.com/podcast/269-marketing-agency-power-hou-272863996/
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- YouTube: https://www.youtube.com/@MarketingAgencyPowerHour
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