Marketing Agency Power Hour

Marketing Agency Power Hour

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Leading with Questions and Conversation - Nick Francis - Marketing Agency Power Hour - Episode #006

/ 41:36/E6
Asking the right questions is often the first step toward building a successful agency. In this episode, Cal sits down with Nick Francis, Founder and Visionary Officer of The Franchise Group, an award-winning creative and strategic marketing agency.

Nick shares how his team delivers high-impact events by focusing on early planning, intentional post-event follow-up, and a tailored approach that meets the needs of both large enterprises and smaller clients. See how his agency minimizes risk by leveraging a flexible freelancer network and why maintaining work-life balance is central to leading a resilient team. From navigating the challenges of the COVID-19 pandemic to staying connected through community nonprofit work, Nick offers honest, actionable advice on what it takes to lead with clarity and purpose.

Whether you're managing events, scaling a creative business, or building culture into your operations, this episode delivers practical takeaways you can apply right away.

Takeaways:
  • Use early client touchpoints to set the stage for event success
  • Follow up with clients to strengthen relationships and reinforce value
  • Customize your process for both large and small clients
  • Minimize overhead and stay nimble by leveraging freelancers
  • Protect work-life balance to lead with intention and avoid burnout
  • Ground your business in values that endure through change and growth
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Cal Wilder
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Cal Wilder
Leading with Questions and Conversation - Nick Francis - Marketing Agency Power Hour - Episode #006

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