Marketing Agency Power Hour

Sometimes the most unexpected journeys lead to the greatest success. In this episode, host Cal Wilder sits down with Geraint Clarke, CEO of Ellusionist and Co-Founder of MTHD Marketing, to explore how a passion for magic transformed into a thriving career in marketing leadership.

Geraint shares how his early days performing close-up magic sparked his curiosity about marketing, driving him to develop strategies that grew his illusion business before pivoting into full-service digital marketing. He dives into the impact of Google Ads, the importance of understanding client pain points, and the strategic advantage of focusing on higher-ticket products to optimize profitability. Along the way, Geraint discusses managing remote teams across different countries, respecting cultural differences in international business, and why zeroing in on a niche market can deliver more impactful results.

Whether you’re a marketing professional, agency leader, or entrepreneur, Geraint’s story offers valuable lessons on adaptability, goal setting, and blending creativity with data to build lasting business success.

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